This week, we are super happy to bring you our little talk with Patrycja Juraszczyk, freelance and wardrobe stylist.
1. Hello Patrycja, can you briefly present yourself and tell us about your professional background?
Hello Little-tag.com team ☺ My name is Patrycja Juraszczyk and I'm a Polish-born freelance and wardrobe stylist based in Barcelona and Madrid. While living in Poland, I obtained a Master in Managerial Economics and a Master in Business Administration. However, when I moved to Barcelona in 2009, I started to pursue my real passion: fashion.
I have worked in nearly all fields of fashion business: editorial, catalogue, advertisement, movies, videoclips, runway, e-comm, celebrity stylist, creative direction or brand consulting. And I have experience with women, men and kids models.
2. You mainly work with adult models and brands, what do you enjoy the most working with kids? What does it bring to you?
That's true, probably 80-90% of my book are adults, however I love working with kids. They are so spontaneous, fresh and honest. They see the world in this innocent way and you can learn a lot from them. You can get so much feedback, poses, face expressions in just 5 minutes when sometimes you have to work for few hours with adults. Also, you have to learn to adapt yourself to their character and the high speed they do everything. So sometimes, they are the ones who really lead the shooting and the photographer, not the other way round. And a lot of times, it gives you surprising effects and photos, that maybe you would have never thought about before. I also like when they help me with the styling, cause when you ask them, they can invent impossible mixes of clothes that really works somehow in the photo.
3. Do you think we go towards a new area in KID’S FASHION? Did you have to change your way of working because of the actual context?
In general, I think that the kid's fashion is a growing market with so many interesting and creative brands popping up every seasons. I also love the tendency of kid's fashion trying not to be that infantile as it used to be 5-10 years ago and not that obvious like pink is for girls and blue is for boys. I'm happy more and more kids brands offer gender-less collections and treat boys and girls the same way. This is what I would call a new era in kid's fashion.
And talking about the actual context, Covid-crisis, world pandemic – I think that after the initial scare, everybody realized that we have to be more cautious, look out and be careful with a lot of things, but at the end we have to try to live our lives as “normal” as possible, knowing that the virus will be part of our lives for the next few months/year… I was able to go back to work few weeks ago and now I work like crazy… I don't think it really had such a deep impact on the way we work or changed that much, apart from being more cautious and try to keep our working environment more secure and healthy.
4. Tell us about your inspiration when planning new kids fashion editorials, where does it come from mainly?
I tend to treat kids as young adults or as a thinking human being and try not to infantilize them, so I kind of use the same sources of inspirations that I use for adults: movies, music, books, art, nature, animals, history, old photos etc. That is why I often use adults clothes in my shootings with kids. I love mixing kidswear with baggy and oversized adult clothes.
To name but a few, I'm a '80 kid so “The Goonies”, “E.T.”, “Home Alone” and other kid's movies from that period are also a great source of my inspiration.
5. What do you think of the mini-me trends with kids wearing adult-style clothes?
As mentioned before, this would probably be my favorite trend from all the kid's universe. To me, as kids are young adults, the mini-me trend is the natural response to how parents should dress their kids (LOL). I mean, this is definitely my favorite trend, but I think we should always ask kids what they want to wear and what works best for them and try not to impose our adult vision on them. We should definitely let them experiment and express themselves in their own way.
6. Finally, what would be your advice for young brands or someone who want to start working in Kids’Fashion?
For a young stylist trying to start with the kid's fashion or basically in fashion, I always recommend trying to find a well established stylist and assist her to learn as much as you can. And in your free time, try to do shootings with your friends' kids and experiment with the clothes… Put them some grown up clothes, mix them with kidswear, add some fun accessories and observe. Learn what kids do with those clothes, how they treat them, what do they like and what they don't (for example: most of the kids hate you for putting them on a sweater, because 80% of times it will itch them and they will not be able to stay in the sweater for more than 1 minute ☺)… And forget they will treat your styling with respect… They will move, they will run, they will get the clothes dirty, they will sweat, they will crease everything in few seconds… This way, you learn how to be quick and how to do “smart” styling with them that will work on the photo… And later you will be able to contact photographers, agencies and showrooms to start doing your own professional shootings. If you are passionate, it will eventually work.
As for the brands…do your research, as you would do with any other brand… but keep in mind that you are actually selling your product to a parent rather than a kid. So, somehow I feel it's a double work… You have to understand how kids' minds work and what they like, but on the other hand, you also have to convince their parents. Try to find your brand's DNA. Are you doing abstract, funny prints ? Are you doing young adult clothes ? Are you doing Barbie dresses ? Are you doing fun knits? Start with one thing, find your target and with time, after establishing your brand, you can add more styles/trends and experiment more.