LittleTag flew to Copenhagen on August 12th to have a chat about how to communicate with medias theses days. We appreciate to participate to this physical fair, being able to share opinions and views with brands and collaborators. Thanks to the CIFF's team for the warm welcome

We start commenting about the PRESS today and how brands have to communicate with journalists from print and digital magazines.

Important to note that PRESS is not dead, it has evolved like life itself.

Mostly print magazine come and go to digital, like Milk Magazine (FR), Lemon Magazine (Portugal), Kid's wear Magazine (GER), Style Picoli (It), Petit Style (ESP). 

And we have many digital magazines and blogs focusing on KID'S UNIVERSE. Some dedicated more to professionals as PIROUETTE BLOG or SMUDGETIKKA and others dedicated to kids fashion lovers as SCIMPARELLO MAGAZINE, MEER GUIDE, CAPEBERRY COLLECTIVE, FOREVER YOUNG, THE LITTLE STYLIST etc. 

We have also only PRINT MAGAZINE, mostly printed in each country as VOGUE ENFANTS (FR), ELLE KIDS (SPAIN, FR, IT), MARIE-CLAIRE ENFANTS (FR, IT) TATLER (UK). 

So press is no longer waiting months to publish their editorials and they are all looking for content, trends, news, the next big thing 24/7. 

And they need new tools to gain time and improve their work. Journalists and stylists need all the information in one place. They need to track all the new collections and trends coming day by day so they win on daily efficiency. That's where comes as a digital tool to always offers the informations content creators need. A selection of the best 80 pictures of the season by brands, that is updated during the season. Journalists can also make a search by campaign pictures of product pictures, by category of by keywork. Behind each picture they find all the informations about the brand they need : the press contact, the web link, Instagram link, etc. 

Creative brands, big or small, add LITTLE TAG as a useful communication tool so they don't miss opportunities to be featured. On Little-Tag you find brand as Petit Bateau beside Kokori or Repose AMS. 

Little-Tag remains a digital tool and is not replacing the work of a Public Relation person. It's important to have a person dedicated to press, in house or a freelance or an agency. This helps brands to have a voice and spread their story and values. 

We also point that brands are now not only sellers but content creators, they need to create valuable content in their own channel (social media, web, etc) so their followers can really trust them. We show the exemple of the brand BELLEROSE having their online magazine where special portraits, articles and editorials are made. 


Find out all the informations on their website and on their Instagram account @ciffkids